Acquisition, campaign economics, and landing-page performance across three Looker Studio pages. Includes the note nobody writes down: which GA4 event counts as a conversion.
8 elements carry a spec note: the grain of the chart, where the number comes from, what the filter applies to, what happens on click. They open in the editor and travel into the exported build spec, so whoever builds it in Looker Studio reads the same thing the stakeholder signed off. Three of this template's:
Landing page performance
Page, sessions, engagement rate, conversions, conversion rate, revenue per session. Grouped by page path, not by full URL. Query strings fragment this table badly.
Wasted spend
Spend on campaigns with zero attributed conversions in the period. Worth its own tile because it is the one number that gets a budget changed.
Conversions
Primary conversion only. Define which GA4 event counts here before build. Teams routinely disagree and the number changes by 3x.
Marketing analysts and agencies building performance dashboards in Looker Studio, especially when the client and the analyst are still counting conversions differently.
Open the template in datawirefra.me by clicking "Use This Template" above.
Customize the layout — drag, resize, or swap any component to match your specific requirements.
Label each component with your actual metric names (e.g., replace "KPI Card" with "Revenue MTD").
Share via live URL or export to PNG/PDF to collect stakeholder feedback before building in Looker Studio.
Once approved, use the wireframe as your build spec in Looker Studio.
Acquisition, campaign economics, and landing-page performance across three Looker Studio pages. Includes the note nobody writes down: which GA4 event counts as a conversion.
Yes. All templates on datawirefra.me are free to use. Open the template, customize it, and export or share via live URL — no account required for sharing.
Absolutely. This template is designed as a planning and alignment tool before you build in Looker Studio. Wireframe first, get sign-off from stakeholders, then build with confidence.
Yes. Every component in this template is fully customizable. You can add new chart types, remove what you don't need, resize elements, and rearrange the layout.